Vikki Hone is a Facebook ad strategist and manager.
A people-person with bucket loads of creativity and a flair for data, she loves helping her clients boost their online presence with scroll-stopping ads that rocket their sales.
From previous employment as a surveyor, to having children and retraining in digital marketing, Vikki had found the work-life balance she needed and a job she loved.
She proudly launched her Facebook Ads business, Honed Not Cloned and began to bring in work.
But there was a huge learning curve ahead.
'I didn’t know how to grow my business. I knew how to do it, and the work involved, but I didn’t know how to grow it.'
Vikki was grateful for her one retainer client and the odd outsourcing.
But when family circumstances forced her to take time away from her business, it was even harder to drive forward. Once she was back, Vikki realised if she wanted to grow and scale her business, she needed help.
Vikki joined Alek’s Certa’s Aligned Boutique Agency Mastermind (“ABAM”), a high-touch 6-month container for women wanting to grow and scale their service-based businesses. It was the start of a transformative journey for Honed Not Cloned.
✅ Using a combination of online training, 1:1 sessions, bespoke workshops and weekly group calls, Aleks equips her community with the right mindset and tools to redefine their business.
✅ With her no-nonsense approach, combined with warmth, wit, and drive, Aleks rapidly helped Vikki get results.
Aleks wasn’t just challenging Vikki on her prices, though. She trained Vikki to speak to new leads on Discovery Calls — something which Vikki hadn’t felt comfortable with before.
However, those feelings soon disappeared when she won a dream client.
As well as the 1:1s, the weekly group calls and the 24/7 private Facebook group helped Vikki greatly.
Vikki also found that sharing the daily challenges that crop up in business, as well as learning together and setting individual goals, has made a vast difference.
In just a few months, Vikki has not only seen her income triple from learning to charge her worth, but she’s also developed her own course, creating a steady stream of passive income.
Spotlight on stats
Results achieved in 3 months:
Income* ⬆️ +241%
Client accounts**: ⬆️ 200%
*Regular income, not including additional monthly projects
**1 client + agency work < 3 retainer clients + regular projects
With the guidance of the Aleks and the ABAM community, Vikki realised her fees were out of the price range for small businesses.
In just a few weeks, she created an accessible short course that could help the small businesses she cared about. This meant Vikki could focus her time on higher-paying clients.
But has this meant working harder than ever? Quite the opposite.
The best bit? Vikki believes in herself and her business. Having already had a good mindset, being on Alek’s Mastermind has only boosted it.
